Integrity - How to Measure It?

At a recent Audit Quality Seminar at the Securities Commissions, I met a senior officer from the Malaysian Institute of Integrity (MII) and he posed me a question whether "perception" plays a role in today's society, especially when it involves the issue of integrity. I responded affirmatively and he asked me how we should deal with it. I told him that we must conduct research and provide relevant data to counter perception that might be detrimental to our country. He seemed interested and promised me that he would find a sponsor that would allow ARI and MII to conducta acollaborative research on this topic....