I presented a paper entitled "KMart's Ten Deadly Sins: a Counter Strategy by Mydin Hypermarket". The paper was based on a 2003 book KMart's 10 Deadly Sins by Marcia Layton Turner which according to Dato' Ameer Ali Mydin had a tremendous influence over the Mydin's business. Our research team comprising Dr Zuraidah, Dr Norashikin, Ms Noralmiah and myself had early this year interviewed Dato' Ameer, the managing director of Mydin Holding Bhd. It was interesting to learn from Dato' Ameer, how Mydin had used KMart's experiences to its own advantage. "Smart people learned from the experiences of others"....
